Aufsatz(elektronisch)#12014
Средства массовой коммуникации как механизм конструирования имиджа города
In: Science of communication
In: Nauka - rastudent.ru., Band 2
This article highlights the role and importance of the category of «image of the city», including details the strategic process of forming the image of urban areas by means of mass communication. The author introduces the concept of image communication, which is based on the major categories of social communication and acts as its variants.